e-commerce · france · dev + seo
Four markets tested in parallel, four stores launched
A digital entrepreneur wants to diversify his online revenue without betting on a single niche. Four stores built from nothing, four distinct positions, hundreds of orders.
4
stores launched from scratch
Four stores, four positions
Where it started
An entrepreneur already active in digital, looking to grow and diversify online revenue.
The constraint wasn't technical but strategic: putting everything into one store means betting heavily on a niche you don't know yet. Opening several multiplies the setup work. No existing audience, no catalogue, no market data.
Our work
- 01A reusable technical baseFour stores built on a shared foundation, with per-niche customisation. What's built once serves four times — that's what makes a multi-store approach viable.
- 02A distinct position per storeEach site targets a different need, with its own identity and catalogue structure. Four identical stores would just be one store with four domain names.
- 03Product SEO from the build stageOptimised product pages, structure organised by search intent, internal linking. For an e-commerce with no brand awareness, organic is the only channel that doesn't consume cash.
- 04Staggered launchesStores went live one after another, so each could apply what the previous one had learned. The fourth site didn't repeat the first one's mistakes.
After the Evoxa method
since the successive launches
Practices involved
Development and acquisition. This project shows our ability to industrialise: a shared technical base, adapted into four positions, with search built in from design rather than added later.
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