Will we lose our search rankings?

That is the main risk in any redesign, which is exactly why we start by mapping your current positions. Every URL gets redirected, every performing piece of content is preserved. On our most recent migration, organic traffic did not move.

Is a redesign really necessary?

Not always. We often prefer reinforcing what exists — it is cheaper, faster, and sometimes produces better results. We only propose a rebuild when the structure itself is preventing progress, and we show you why before recommending it.

Will the site be unavailable during the transition?

No. The redesign is built in parallel and the switch happens all at once, outside peak traffic hours. You do not lose a day of business.

Do we keep our domain and existing content?

Yes. Domain, content, images, history — everything stays yours. A redesign does not put any of that at risk.

evoxa

02 · development

Rebuilding a site is easy. Keeping what was working, less so.

Most redesigns tank traffic for months. We identify what is actually working today, preserve it, and fix the rest.

Book a strategy call See client work

0SEO loss on our last migration

+82%organic clicks after restructuring

90 → 6ranking jump on a client's most valuable query

301redirects handled systematically

who it is for

This is for you if any of these sound familiar

Your site is several years old and you are afraid to touch it.

An agency proposed a redesign without ever asking about your current rankings.

You changed your offer but your site still talks about the old one.

Your site looks fine on desktop and is unusable on mobile.

our approach

Three workstreams, in this order

Know what is working before you break it

This is the step most redesigns skip, and it is why traffic drops afterward. We do not touch anything before we know what is driving results.

Inventory of pages generating traffic and inbound leads
Current rankings mapped query by query
Content that must be preserved, identified clearly
Diagnosis of what is actually blocking progress

Restructure around intent

A successful redesign is not a color change. It is often splitting pages that were trying to serve two different needs at once.

New architecture by audience and by intent
Rewrite of pages that mixed multiple topics
Conversion paths revisited page by page
Internal linking rebuilt

Migrate without losing anything

The invisible work — and the one that is costly when rushed. Every URL needs a destination.

Complete redirect plan
Error page cleanup
Metadata and heading hierarchy carried over
Position monitoring in the weeks that follow

proof

What it looks like in the real world

+82%organic clicks

Position 90 to 6 on the queries that drive the most revenue

leisure · france · seoView case →

0SEO loss

Quotes generated automatically, site finally connected to the rest

leisure · france · automationView case →

timeline

How the first months unfold

weeks 1 → 2

Diagnostic

Traffic and current ranking analysis
Content worth preserving inventoried
Blocking issues identified
Costed redesign plan

weeks 3 → 7

Rebuild

New site architecture
Development and content integration
Priority page rewrites
Redirect plan prepared

launch and after

Monitoring

Migration and redirects
Indexation verification
Position tracking over several weeks
Corrections if anything drifts

questions

FAQ

Want to see if your site actually needs a redesign?

30 minutes to analyze what is working, what is blocking, and whether starting over is really the right answer.

Book a strategy call