hvac · united states · web + local seo
A live website, zero enquiries. Five towns later.
Eleven years in business, 4.9 stars across nearly 150 reviews, and a website that brought in nothing. The reputation was already there — visibility was the missing piece.
5
towns covered organically
Town page — Woodland Park, New Jersey
Where they started
The business has run since 2014, serves two counties, and holds 4.9 stars across nearly 150 reviews. The quality of the work was never the issue.
The website was live and produced nothing. No SEO structure, no content, no pages matching what people actually type — "emergency plumber near me", "water heater installation cost". The contact form existed but nothing fed it. Every job came from word of mouth, in a market where competing contractors have been buying ads for years.
Our work
- 01One page per town, not a "service areas" listWoodland Park, Totowa, Clifton, Hackensack, Fair Lawn. Each town gets its own page with content specific to that market, instead of a list of names at the bottom of the homepage.
- 02Content that answers real searchesCost guides, failure symptoms, maintenance questions — the queries a homeowner types before they even know who to call. We show up ahead of the decision, not at quote stage.
- 03A request path that actually completesBooking form embedded and wired into the company's job management tool. A submitted request is a received request — trackable and followable.
- 04Publishing that doesn't stopOne article every four to six days since launch. Local SEO isn't won with a rebuild, it's won with consistency.
After the Evoxa method
since launch, publishing ongoing
Practices involved
Development first, then acquisition. The site was restructured so it could rank, then fed with local content. This is our reference project on the US market, run from the United States.
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