leisure · france · local seo
One page for three cities. Twelve geo pages later.
Three locations, one page representing them all, and total dependence on booking platforms. Up to 81 positions gained on commercial queries.
81
positions gained on one query
Position tracking on commercial queries
Where they started
Three locations in three different cities, all on a single URL. No title tags, no meta descriptions, no usable structure.
The result: invisible on local searches, and therefore dependent on booking platforms taking a commission on every reservation. Direct traffic barely existed, and group enquiries — the most profitable segment — came through intermediaries.
Our work
- 01One page per city and per audienceTwelve pages built by crossing the three cities with segments: corporate events, stag parties, school groups. Someone searching for a service in a specific city should land on a page about exactly that.
- 02Genuinely local languageNot just the city name: districts, landmarks, the phrasing locals actually use. That's what separates a city page from a duplicated city page.
- 03A five-month editorial pipelineLocal search is built over time. The calendar was set upfront, with priority pages first.
- 04Social proof moved above the formGoogle reviews placed before the booking button. Search brings the visitor in, page structure converts them.
After the Evoxa method
five months of editorial production
Practices involved
Acquisition, local SEO. This is our reference project for any multi-location business: one page per city and per intent transfers to any physical network.
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