franchise · france · seo
From 5 to 200 daily visitors, with zero ad spend
A growing network, invisible on Google, paying for every new contact. Within six months organic became the primary channel — and it costs nothing to maintain.
+3,800 %
organic traffic
Organic traffic growth over six months
Where they started
A franchise network in active expansion, with a concept working locally and national ambitions.
Five organic visitors a day. Effectively zero. All visibility rested on paid advertising and word of mouth around each existing venue. Every new prospect carried a cost, and that cost rose as the network grew.
Our work
- 01Treat visibility as an asset, not an expenseThe starting bet: build a channel that appreciates over time rather than one that needs refilling every month. That's a capital allocation decision, not a technical preference.
- 02A structure search engines can readRebuilt information architecture, heading hierarchy, internal linking, technical fixes. Before producing content, the site has to be readable.
- 03Content aimed at queries that convertTargeting commercial-intent searches rather than volume queries. We'd rather have a hundred visitors looking to book than a thousand looking to browse.
- 04Measurement at query levelPosition-by-position tracking, so we know which pages are working and which need rework. SEO is managed like a campaign, not delivered like a project.
After the Evoxa method
six months from start of work
Practices involved
Acquisition only, on the organic side. This is the project with the widest gap between starting point and outcome in our portfolio.
Sounds like your situation?
Thirty minutes to look at your numbers and tell you what's realistic. Priced plan within 24 hours.
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